Data Protection and Security Policy

1. Introduction

Air Kraft Ltd. is committed to preserving the confidentiality and integrity of all information it holds and processes and to operating its business in compliance with the requirements of relevant Data Protection Laws and Regulations.

We recognise the importance of Personal Data and of respecting the privacy rights of individuals. This Data Protection Policy (“Policy”) sets out the principles which we apply to our Processing of Personal Data and use of Confidential Information and our commitment to safeguard one of the most valuable assets which belong to our Clients.

Any questions about this Policy should be raised with the Air Kraft Ltd. Data Officer whose details are at the end of this Policy.

2. Definitions

The following key words and phrases are used within this Policy:

  • “Data Controller” means the entity which determines the purposes and means of the Processing of Personal Data;
  • “Data Processor” means the entity which Processes Personal Data on behalf of the Controller;
  • “Data Protection Laws and Regulations” means all laws and regulations, including laws and regulations of the European Union, the European Economic Area and their member states and the United Kingdom, applicable to the Processing of Personal Data as part of the Services;
  • “Data Subject” means the identified or identifiable person to whom Personal Data relates;
  • “GDPR” means the Regulation (EU) 2016/679 of the European Parliament and of the Council of 27 April 2016 on the protection of natural persons with regard to the processing of personal data and on the free movement of such data, and repealing Directive 95/46/EC (General Data Protection Regulation);
  • “Personal Data” means any information relating to an identified or identifiable natural person where such data is Customer Data. An identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person;
  • “Processing” means any operation or set of operations which is performed upon Personal Data, whether or not by automatic means, such as collection, recording, organisation, structuring, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or otherwise making available, alignment or combination, restriction, erasure or destruction;

3. Data Protection and Security

Under the Data Protection Laws and Regulations, Personal Data must be processed in accordance with certain data protection principles, under which Personal Data must be:

  1. Processed fairly and lawfully and in a transparent manner;
  2. Obtained and processed only for one or more specified, explicit, and lawful purposes;
  3. Adequate, relevant and not excessive in relation to the purpose;
  4. Accurate and, where necessary, kept up to date;
  5. Kept for no longer than is necessary for the purpose;
  6. Processed in accordance with the rights of Data Subjects and in a manner, that ensures appropriate security, integrity and confidentiality of the Personal.

Air Kraft Ltd. ensures it employs appropriate technical and organisational measures to adhere to these principles.

4. Nature and Purpose of Processing

The purposes for which we use your information and the legal basis under the Data Protection Laws and Regulations on which we rely to do this are explained below.

Where You Have Provided Consent

We may use and process your Personal Data where you have consented for us to do so to contact you via email or text with marketing information about our Services if you (i) indicate that you would like to receive such marketing from us; (ii) sign up to our newsletter, emails/ texts via our website or other medium where available; or (iii) when you refresh your marketing preferences when responding to a request from us to do so.

You may withdraw your consent for us to use your information in any of these ways at any time by using the unsubscribe automated link included at the bottom of Air Kraft Ltd. marketing emails. Alternately you can send an email to, putting OPTOUT in the subject.

Where There is a Legitimate Interest

We may use and process your Personal Data where it is necessary for us to pursue our legitimate interests as a business, or that of a third party, for the following purposes:

  • For marketing activities (other than where we rely on your consent to contact you by email or text with information about our products and services or share your details with third parties to do the same, as explained above);
  • For analysis to inform our marketing strategy, and to enhance and personalise your customer experience (including to improve the recommendations we make to you on our website);
  • To correspond or communicate with you;
  • To verify the accuracy of data that we hold about you and create a better understanding of you as a client;
  • For network and information security in order for us to take steps to protect your information against loss or damage, theft or unauthorised access;
  • For prevention of fraud and other criminal activities;
  • To comply with a request from you in connection with the exercise of your rights (for example where you have asked us not to contact you for marketing purposes, we will keep a record of this on our suppression lists in order to be able to comply with your request);
  • To assess and improve our service to customers through recordings of any calls with our contact centres;
  • For the management of queries, complaints, or claims;
  • For the establishment and defence of our legal rights;
  • To administer the Website.

When making the decision to process personal data under the basis of legitimate interest we make an assessment, including completing where appropriate a formal Data Protection Impact Assessment (DPIA), to ensure our interests are balanced with the interests of the individual. This assessment will consider:

  • The level of benefit of this processing to Air Kraft Ltd.;
  • The level of expected impact on the privacy of the individual;
  • Whether the individual would reasonably expect us to use their data in the way we propose; and
  • Whether it is possible to unnecessary burdensome on the individual to ask for consent when they are unlikely to object to the processing.

Where There is a Legal Requirement

We will use your Personal Data to comply with our legal obligations: (i) to assist a public authority or criminal investigation body; (ii) to identify you when you contact us; (iii) to send you any required information if you are a shareholder, and/or (iv) to verify the accuracy of data we hold about you.

Where it is Required to Complete a Contract

Air Kraft Ltd. will process Personal Data as necessary to perform its training and consulting services and as further instructed by the Customer in its use of the services, as a Data Controller.

5. The Security of Personal Data

Air Kraft Ltd. has implemented procedures designed to ensure that Personal Data remains secure throughout the entire chain of processing activities by Air Kraft Ltd. and its sub-processors (specifically Keap). Additionally, the Air Kraft Ltd. website undergoes security assessments by internal personnel and third parties, which include infrastructure vulnerability assessments and application security assessments.

6. Sub-processors Supporting the Processing of Personal Data

Air Kraft Ltd. have entered into written agreements with sub-processors containing privacy, data protection, and data security obligations that provide a level of protection appropriate to their processing activities.

Air Kraft Ltd. utilises the services of the following sub-processors to process Personal Data as part of its marketing activities and to complete the necessary processing needed to provide its training and consulting services:

Keap (formally Infusionsoft) – Air Kraft Ltd. uses this marketing automation/CRM tool to deliver e-mail campaigns to clients, subscribers and other interested parties. Keap has the necessary provisions in place to be compliant with GDPR requirements and other data protection regulations. Read more at

7. European Specific Provisions – Overseas Transfers

The GDPR requires that Personal Data must not be transferred to a country or territory outside the European Economic Area (i.e. the member states of the EU plus Iceland, Liechtenstein and Norway), unless that country or territory or organisation ensures an adequate level of protection for the rights and freedoms of Data Subjects in relation to the Processing of Personal Data.

Subject to paragraph 3.20, where Air Kraft Ltd. shall not transfer Personal Data to any country outside of the EEA without prior written consent from the individual, except for transfers to and from: (i) any country which has a valid adequacy decision from the European Commission; or (ii) any organisation which ensures an adequate level of protection in accordance with the applicable Data Protection Laws and Regulations.

8. Your Rights and Choices

You have a number of rights in relation to your Personal Data under Data Protection Laws and Regulations. In relation to certain rights to access your Personal Data, we may ask you for information to confirm your identity and, where applicable, to help us to search for your Personal Data. Except in rare cases, we will respond to you within one month from either (i) the date that we have confirmed your identity or (ii) where we do not need to do this because we already have this information, from the date we received your request.

Accessing your Personal Data

You have the right to ask for a copy of the information that we hold about you by emailing or writing to us at the address at the end of this policy. We may not provide you with a copy of your Personal Data if this concerns other individuals or we have another lawful reason to withhold that information.

Correcting and Updating your Personal Data

The accuracy of your information is important to us and we are working on ways to make it easier for you to review and correct the information that we hold about you.

In the meantime, if you change your name or address/email address, or you discover that any of the other information we hold is inaccurate or out of date, please let us know by contacting us using the details described at the end of this policy.

Withdrawing Your Consent

Where we rely on your consent as the legal basis for processing your Personal Data, as set out under, you may withdraw your consent at any time by contacting us using the details at the end of this policy. If you would like to withdraw your consent to receiving any direct marketing to which you previously opted-in, you can do so using the unsubscribe automated link included at the bottom of Air Kraft Ltd. marketing emails. Alternately please send an email to, putting OPTOUT in the title.

If you withdraw your consent, our use of your Personal Data before you withdraw is still lawful.

Objecting to our Use of Your Personal Data and Automated Decisions Made About You

Where we rely on your legitimate business interests as the legal basis for processing your Personal Data for any purpose(s), you may object to us using your Personal Data for these purposes by emailing or writing to us at the address at the end of this policy. Except for the purposes for which we are sure we can continue to process your Personal Data, we will temporarily stop processing your Personal Data in line with your objection until we have investigated the matter. If we agree that your objection is justified in accordance with your rights under data protection laws, we will permanently stop using your data for those purposes. Otherwise we will provide you with our justification as to why we need to continue using your data.

Erasing your Personal Data or Restricting its Processing

In certain circumstances, you may ask for your Personal Data to be removed from our systems by emailing or writing to us at the address at the end of this policy. Unless there is a reason that the law allows us to use your Personal Data for longer, we will make reasonable efforts to comply with your request.

You may also ask us to restrict processing your Personal Data where you believe it is unlawful for us to do so, you have objected to its use and our investigation is pending or you require us to keep it in connection with legal proceedings. In these circumstances, we may only process your Personal Data whilst its processing is restricted if we have your consent or are legally permitted to do so, for example for storage purposes, to protect the rights of another individual or company or in connection with legal proceedings.

Transferring your Personal Data in a Structured Data File

Where we rely on your consent as the legal basis for processing your Personal Data or need to process it in connection with the Services, you may ask us to provide you with a copy of that information in a structured data file. We will provide this to you electronically in a structured, commonly used and machine readable form, such as a CSV file.

You can ask us to send your Personal Data directly to another service provider, and we will do so if this is technically possible. We may not provide you with a copy of your Personal Data if this concerns other individuals or we have another lawful reason to withhold that information.

Complaining to the UK Data Protection Regulator

You have the right to complain to the Information Commissioners Office (ICO) if you are concerned about the way we have processed your Personal Data. Please visit the ICO’s website for further details.

9. Contacts and Responsibilities

Air Kraft Ltd. has appointed a “Data Officer”. This individual is responsible for:

  • Ensuring that Air Kraft Ltd.’s employees receive appropriate training and are working in compliance with this Policy;
  • Undertaking regular assessments of Data types and ensure that the right levels of protection are in place;
  • Acting as a key point of contact for data protection queries and the reporting of breaches for all Data Owners, employees, customers and Data Subjects;
  • Monitoring and ensuring the compliance with this Policy within Air Kraft Ltd. and dealing with any disputes which may arise concerning data protection issues;
  • Conducting reviews of internal procedures to ensure that they continue to provide adequate protection of Personal Data and Confidential Information;
  • Updating this Policy to reflect any changes in data protection laws;
  • Registering with government agencies (such as the UK Information Commissioner’s Office).

If you have any queries regarding this Policy, please contact our Data Officer by sending an e-mail to and putting FAO: DATA OFFICER in the subject.

10. Amendments to This Policy

This Policy will be updated from time to time by the Data Officer to reflect any changes in legislation or in our methods or practices. The current issue of the Policy will be available from our website at or from our Data Officer.

We recommend you regularly check for changes and review this policy whenever you visit our website. If you do not agree with any aspect of the updated policy you must immediately notify us and cease using our website.

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